Icelandic media research: Theory of flow cutter?

Abstract

Academic research on media and media users started towards the end of the 1920s. Initially media research was primarily conducted by sociologists, psychologists and political scientists. Although media studies have become an independent discipline, the field has retained its interdisciplinary characteristics. There is some difference between media studies in the United States and Europe, as U.S. researchers tend to be strongly influenced by social psychology. In contrast, many European scholars approach media from the perspective of linguistics and even philosophy. In the beginning of media research in Iceland, scholars employed quantitative methods in studies of media use by children and adolescents but recently they have turned their research focus more towards political communication and elections, and the culture of journalism.